Believe deeply. Act boldly.
Build it better, together.
Big ideasplus superb execution.
Honestly’s refreshing approach
- We solve the core challenge first before expanding. Breaking big ideas and initiatives into manageable bites mitigates risks and produces higher returns.
- Collaboration done right means having congruency and aligned expectations. Instead of an “us. vs. them” environment, we work side by side with you — an extension of your team to provide unmatched communication and transparency.
- We assume there are always more ideas than money. Therefore, Honestly focuses on providing the most value for the budget. By using a flexible scope and a set timeframe and budget, we’re able to adapt and re-prioritize production so price and timeline aren’t affected.
Here are a few ways we can engage:
Leadership engagements are a great fit when you need c-level thought process to help with marketing strategy, big ideas, and concepts, and help equipping your team through workshops, consulting and coaching.
Global Value Commerce
Job Done: Fractional CMO
Global Value Commerce knew they were leaving too much of there marketing to chance and had big goals to grow their flagship site – GlobalGolf.com – and companion sites, GlobalGolf.ca, 3balls.com and FairwaysStyles.com. Bringing in Honestly, they gained seasoned leadership capable of managing their internal teams and vendors, developing new marketing channels to grow revenue, lower CAC and improve LTV.
Timeline: 3 days
Jobs Done: Word of Mouth, Digital Marketing and Design Concepts
Smirnoff was on a mission to bring to market two new flavors of party spirits. One component of a winning national product launch is great advertising. But to keep people talking and connected across multiple channels, we worked with V&S to concept social media, content and experiential marketing campaigns to support the ads. In three days we created over 20 original fully-baked ideas ready to implement.
American Structural Concrete
Timeline: 2 weeks
Job Done: Marketing Workshop & Marketing Strategy
What do you do when you’re a successful company that wants to triple revenue and reinvent itself? First, you need to take stock of where you are and get unified on where you’re going. Over the course of two weeks, we met stakeholders, talked with customers and put together a specific, no BS, marketing strategy ready to implement.
Sometimes you need extra resources to get to market faster, bring big ideas to life, or a specialized team to help you get across the finish line. Amplify projects are great for companies who want to augment an existing team or need a trusted advisor to ideate, problem-solve, or lead a transformation. Examples of Amplify projects include:
Timeline: 4 months
Jobs Done: Product Marketing Strategy, Project Management, Copywriting, Content Marketing, Social Media Marketing, SEO, User Experience
SkyGolf, makers of SkyCaddie, asked us to help them launch the SkyPro swing analyzer device and mobile app at the PGA Show in 2013. They were launching seven other products that quarter and needed a trusted partner who could take at least one them off their plate. We took the baton and led SkyPro to receive an editor’s pick by Golf Digest and over 1 million swings recorded in its first nine months.
Wake Forest University
Timeline: 36 months
Job Done: User Research, Technical Architecture, Visual Design, User Experience, Mobile App Development, Project Management
Wake Forest University is full of talented people. However, they were spread thinly across multiple projects and still needed to get a mobile app designed and released to coordinate with a larger marketing campaign. We assembled a product team with our friends at Brightly and Augusto, and worked with WFU to launch the app successfully, on time and under budget.
Superman Hall of Heroes
Timeline: 6 weeks
Jobs Done: Creative Direction, Content Strategy, Visual Design, User Experience, Copywriting
We were hired by an agency working with DC Comics to provide concepts and prototypes for an e-commerce site promoting the release of Man of Steel to DVD. It’s hard to appeal to casual fans and “die-hard” followers, but we were excited about the challenge. After several iterations, we landed on a few concepts that excited not only the target audiences but also the artists at DC Comics and the marketing folks at Warner Bros.
These collaborations are ongoing relationships where we become your marketing, advertising and design department. We partner with companies and entrepreneurs to turn ideas into reality, enter untapped markets, and launch game-changing products. Examples of Commission engagements include:
Member Advantage Mortgage
Jobs Done: Fractional CMO, Marketing Strategy, Creative Direction, Art Direction, Web Design, Web Development, Visual Design, User Experience (online and offline), Copywriting
Member Advantage Mortgage leads the mortgage lending industry with exceptional service and expert solutions for credit unions. They engaged Honestly to serve as their turn-key marketing department — providing leadership internally and full-service creative services and communications for the thousands of credit union members across their national footprint.
The Club at Stoney Creek
Timeline: 18 months
Jobs Done: Marketing Strategy, Creative Direction, Art Direction, Web Design, Web Development, Visual Design, User Experience (online and offline), Copywriting
Weaver Investment Company hired us to lead a repositioning effort for The Club at Stoney Creek and fill a gap in the Triad, North Carolina golf market. We led marketing, advertising and digital efforts with a multi-disciplined project team, including Fifth Letter, Magnetic Ideas, Mark Tosczak and David Morton. Our jobs were elevating the brand’s image, improving member retention and driving new leads.
“We’ve loved working with Honestly. They’ve helped us elevate our brand with new ideas and remarkable creative. Their marketing is focused on creating lasting value and ROI.”
– Clifford Thompson, President at Thompson Traders